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Let's Rock Let's Ride

MAY 16, 2025 • AT&T STADIUM • ARLINGTON, TX

UNLEASH THE BEAT WITH KID ROCK

Experience the electrifying fusion of rock, country and hip-hop with Kid Rock performing live in concert at this revolutionary new rodeo event during the PBR World Finals!

Known for mega-hits like 'Bawitdaba', 'All Summer Long', and 'Cowboy,' Kid Rock transforms every stage into a powerhouse of energy. Dive into the world of this multi-platinum phenomenon and get ready to rock with one of music's most dynamic and enduring superstars!

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RODEO REIMAGINED

It’s tomorrow’s rodeo today – the world’s best athletes on six teams, each led by a legendary rodeo head coach, faced off head-to-head in simultaneous bracket-style competition at AT&T Stadium in Arlington, Texas.

The all-star rodeo team competition and upbeat production, includes a live performance by Kid Rock, and is patterned after the successful formula PBR brought to bull riding through the Teams league launched in 2022. 

RODEO REIMAGINED

It’s tomorrow’s rodeo today – the world’s best athletes on six teams, each led by a legendary rodeo head coach, faced off head-to-head in simultaneous bracket-style competition at AT&T Stadium in Arlington, Texas.

The all-star rodeo team competition and upbeat production, includes a live performance by Kid Rock, and is patterned after the successful formula PBR brought to bull riding through the Teams league launched in 2022. 

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