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Let's Rock And Ride

FRIDAY, MAY 17 • AT&T STADIUM • ARLINGTON, TX

UNLEASH THE BEAT WITH KID ROCK

Experience the electrifying fusion of rock, country and hip-hop with Kid Rock performing live in concert at this revolutionary new rodeo event during the PBR World Finals!

Known for mega-hits like 'Bawitdaba', 'All Summer Long', and 'Cowboy,' Kid Rock transforms every stage into a powerhouse of energy. Dive into the world of this multi-platinum phenomenon and get ready to rock with one of music's most dynamic and enduring superstars!

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RODEO REIMAGINED

It’s tomorrow’s rodeo today – the world’s best athletes on six teams, each led by a legendary rodeo head coach, facing off head-to-head in simultaneous bracket-style competition at AT&T Stadium in Arlington, Texas on May 17 for a $1 million purse.

The all-star rodeo team competition and upbeat production, with Kid Rock performing live, will be patterned after the successful formula PBR brought to bull riding through the Teams league launched in 2022. 

RODEO REIMAGINED

It’s tomorrow’s rodeo today – the world’s best athletes on six teams, each led by a legendary rodeo head coach, facing off head-to-head in simultaneous bracket-style competition at AT&T Stadium in Arlington, Texas on May 17 for a $1 million purse.

The all-star rodeo team competition and upbeat production, with Kid Rock performing live, will be patterned after the successful formula PBR brought to bull riding through the Teams league launched in 2022. 

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How Does It Work?

Six rodeo legends – Trevor Brazile, Charmayne James, Bobby Mote, Cody Ohl, Sid Steiner and Fred Whitfield – will lead teams whose names, chosen by Kid Rock, were each inspired by a classic rock or R&B music hit. Coaches will draft two athletes in each discipline (four in team roping) for five teams, and the final team will come from the Corpus Christi WCRA qualifying event, where undrafted competitors earn a spot in AT&T Stadium.  

The six teams will compete head-to-head in barrel racing, bareback riding, saddle bronc riding, tie-down roping, team roping, steer wrestling and breakaway roping. Using a format similar to drag racing, each discipline will see two competitors performing their sport at the exact same time competing for the best time.

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HEAD-TO-HEAD COMPETITION

In between Kid Rock performing live in concert, teams will compete in a tournament-style bracket for a share of the million-dollar purse, facing off head-to-head to earn medals through three rounds of competition. Each discipline finish earns points for their team to qualify for the ultimate team showdown – 
the final two teams competing one final time for the Kid Rock’s Rock N Rodeo title.

MEET THE COACHES

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KEEP THE PARTY GOING ALL WEEKEND LONG

Bundle your tickets to Kid Rock’s Rock N Rodeo & both PBR Championship days at AT&T Stadium, or buy single-day tickets for the Unleash The Beast World Finals and celebrate the biggest weekend in Western sports with us in Arlington, Texas!

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PBR World Finals

Unleash The Beast Championship

The top riders in the world buck it out to see who will be the next PBR World Champion.

Championship
MAY 18-19
SATURDAY - SUNDAY

Arlington, TX @ AT&T Stadium

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