Let's Rock
And Ride
FRIDAY, MAY 17 • AT&T STADIUM • ARLINGTON, TX
UNLEASH THE BEAT WITH KID ROCK
Experience the electrifying fusion of rock, country and hip-hop with Kid Rock performing live in concert at this revolutionary new rodeo event during the PBR World Finals!
Known for mega-hits like 'Bawitdaba', 'All Summer Long', and 'Cowboy,' Kid Rock transforms every stage into a powerhouse of energy. Dive into the world of this multi-platinum phenomenon and get ready to rock with one of music's most dynamic and enduring superstars!
RODEO REIMAGINED
It’s tomorrow’s rodeo today – the world’s best athletes on six teams, each led by a legendary rodeo head coach, facing off head-to-head in simultaneous bracket-style competition at AT&T Stadium in Arlington, Texas on May 17 for a $1 million purse.
The all-star rodeo team competition and upbeat production, with Kid Rock performing live, will be patterned after the successful formula PBR brought to bull riding through the Teams league launched in 2022.
RODEO REIMAGINED
It’s tomorrow’s rodeo today – the world’s best athletes on six teams, each led by a legendary rodeo head coach, facing off head-to-head in simultaneous bracket-style competition at AT&T Stadium in Arlington, Texas on May 17 for a $1 million purse.
The all-star rodeo team competition and upbeat production, with Kid Rock performing live, will be patterned after the successful formula PBR brought to bull riding through the Teams league launched in 2022.
Latest News
The star-studded teams for the inaugural Kid Rock's Rock N Rodeo on May 17 in Arlington, Texas, have been revealed. [Read More]
MEET THE COACHES
Bobby Mote
Head Coach, Free Riders
Hailed by some as the greatest bareback rider in history, Mote in 2012 became the first to surpass $2 million in earnings. He qualified for the WNFR 15 consecutive years beginning in 2001. In 2002, Mote won his first of four PRCA bareback riding world championships, also riding supreme in 2007, 2009 and 2010. In his mid-20s Mote took up team roping, and in 2012 finished runner-up to Trevor Brazile in the All-Around Championship.
Cody Ohl
Head Coach, Convoy
Calf roper, steer roper and team roper Ohl delivered one of the most memorable debut seasons in the PRCA ranks when he was crowned the 1994 Rookie of the Year and qualified for his first WNFR as a tie-down roper. In 1997 Ohl won his first World Championship when he edged Fred Whitfield by a mere $5,031. The title would be Ohl’s first of six, also winning the tie-down roping title in 1998, 2001, 2003 and 2006, and he was crowned All-Around Champion in 2001. Ohl, who only missed one WNFR qualification from 1994-2014, entered an elite group of competitors in 2012 when he crossed $3 million in earnings.
Trevor Brazile
Head Coach, Low Riders
Brazile is arguably the greatest-ever all-around cowboy, competing in tie-down roping, team roping (as both header and heeler) and steer roping, winning an unprecedented 26 World Championships during his career. Called by some “King of the Cowboys” he is the only PRCA contender to have won more than $7 million. Brazile is the only other cowboy to qualify for the Wrangler National Finals Rodeo (WNFR) in four events.
Sid Steiner
Head Coach, Jokers
World Champion steer wrestler Steiner, a trailblazing showman who competed from 1995 to 2002, hails from a family with a rich rodeo history. A fourth generation member of legendary rodeo producers Buck and Tommy of Steiner Rodeo Company, Sid is the son of 2005 PBR Ring of Honor inductee and 1973 RCA World Champion bull rider Bobby Steiner. During his career Steiner, who sported a variety of tattoos and piercings, was nicknamed “Sid Rock” for his charisma and showmanship. After being crowned World Champion in 2002, Steiner retired.
Charmayne James
Head Coach, Misty Mountain Hop
No cowgirl has won more WPRA world championships in barrel racing than James. Of her 11 WPRA barrel racing world titles, 10 came in consecutive years (1984-93). Qualifying for the WNRF 19 times, she won seven WNFR barrel racing average titles and was the first barrel racer to eclipse $1 million in career earnings. In 1987, James made history when she became the first WPRA member to wear the No. 1 back number at Wrangler National Finals Rodeo.
Fred Whitfield
Head Coach, Sledge Hammers
Whitfield is one of the most decorated Black cowboys in rodeo history. He is a seven-time tie-down roping PRCA world champion and was once crowned the all-around champion, while also winning the WNFR average in tie-down roping four times. When Whitfield won the 1991 tie-down roping title, he became the second Black cowboy in PRCA history to win a world title, and then became the first Black Western sports athlete to win an all-around title in 1999. A 20-time WNFR qualifier, his 10-head total of 84.0 seconds en route to the aggregate title in 1997 is regarded as one of the WNFR’s greatest performances.
KEEP THE PARTY GOING ALL WEEKEND LONG
Bundle your tickets to Kid Rock’s Rock N Rodeo & both PBR Championship days at AT&T Stadium, or buy single-day tickets for the Unleash The Beast World Finals and celebrate the biggest weekend in Western sports with us in Arlington, Texas!
Unleash The Beast Championship
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MAY 18-19
SATURDAY - SUNDAY
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